Are you showing up online… but still not being found?
You’re posting…
You’re showing up…
You’re doing the “right” things…
And yet… it feels like your content is getting buried.
The reason so many women in online biz feel stuck right now?
They’re relying on platforms built for speed – not search.
And that’s exactly where SEO (Search Engine Optimisation) changes everything.
What is SEO?
SEO is the process of making your content discoverable – so that when someone Googles a topic, question or solution in your niche, your content shows up as the answer.
It’s how your dream client finds you without knowing your name.
It’s how your content keeps working long after you post it.
And in 2025, it’s how you grow without always being “on”.
What SEO can do for you
SEO isn’t just about climbing up Google rankings. It’s about building a presence that attracts new people over and over again, without the constant hustle.
SEO gives you:
✅ Longevity: Content keeps working for you long after it’s published—sometimes for years.
✅ Targeted Reach: You reach people actively searching for your expertise, which means higher conversions.
✅ Cost-Effectiveness: While there’s upfront effort, SEO is often less expensive (and less exhausting) than ads or posting daily.
SEO is perfect if you’re short on time and want your content to do the heavy lifting!
And now with a huge change to how content is indexed for SEO (July 2025) – now more than ever it really matters how you’re showing up online.
What’s changed with SEO in 2025?
From July 2025 update, platforms like Instagram, Facebook, and TikTok can now be indexed by Google.
Which means your reels, captions, carousels, profile bio and name can all show up in Google search results – if they’re properly optimised (that’s the key!).
Why this matters for SEO
We’re not just seeing changes in how content is indexed – we’re seeing a change in how people search.
64% of Gen Z and over half of Millennials now use social media as their primary search engine.
(That’s according to a recent Google study.)
Your audience isn’t just scrolling anymore – they’re searching.
They’re typing real questions into Instagram and TikTok, looking for answers, solutions, and people they can trust.
Which means:
➡️ Your captions need to be searchable.
➡️ Your content must be clear and intentional.
➡️ You need to know what your audience is looking for.
Your content will now no longer disappear after 24 hours.
It can now be found days, weeks or even months later — just like your blog posts or YouTube videos.
But what if people still aren’t finding you?
It could be that you’re not using the right keywords or strategy.
Or it could be because you’re not yet clear on your brand messaging.
If you’re not sure who you help, what problems you solve, or what makes you different – then your content can’t speak to the person searching for you.
You can’t be found if you don’t know what you want to be found for.
Start by getting cystal clear on your brand (which is more than your logo, colours and fonts).
This blog should help 🔗 Building Your Brand: The First Step to a Thriving Online Business
SEO is bigger than just Google now
If you’re still thinking SEO = just blog posts… think again.
Here are 5 platforms that now work like search engines – and how to use them:
5 Types of SEO Marketing
1. Google + Your Website
Still the foundation. Blogs, service pages, FAQs — all can be optimised with keywords your ideal client is actively searching for.
2. Pinterest
Pinterest isn’t just a social platform – it’s a visual search engine.
People use it to plan, research, and solve problems. Optimise your pin titles, descriptions and boards with keywords to drive consistent traffic to your site or lead magnet.
3. YouTube
YouTube is the world’s second-largest search engine, owned by Google.
By using the right keywords in your titles, descriptions, and video content, you can attract new eyes -especially if you’re repurposing Reels or carousels into YouTube Shorts.
4. Podcasts
While the audio isn’t indexed, your titles, show notes and transcripts are.
Embed episodes into your blog or website with keyword-rich content to maximise discoverability.
5. Social Media (NEW in 2025)
Your Instagram, TikTok and Facebook content can now show up in Google searches.
To make the most of this:
✅ Use real keywords in captions (think: phrases your ideal client would Google)
✅ Add descriptive alt text to your images for SEO and accessibility
✅ Optimise your profile/bio with who you help and how
✅ Focus on content that solves actual problems – not just trends
What SEO actually does for your business
✅ Your content becomes evergreen – it keeps working for months or years.
✅ You get found by people already searching for your solution.
✅ You stop relying on daily content creation for visibility.
✅ You attract warm leads who are closer to buying.
✅ You grow in a sustainable, strategic way.
How SEO fits into your marketing funnel
Here’s how SEO fits into your bigger marketing picture:
Cold Marketing (Attract)
Low Touch: Blogs, Social Media, Pinterest, YouTube, Podcasts.
🎯 SEO Focus: Attract new visitors with valuable, search-optimised content.
Warm Marketing (Nurture)
Medium Touch: Emails, Workshops, Facebook Groups.
🎯 SEO Focus: Nurture your audience and answer deeper questions.
Hot Marketing (Convert)
High Touch: Offers, 1:1 Calls, Events.
🎯 SEO Focus: Convert leads into customers with persuasive content
🔗 Want a deeper dive into how this works? Read:
Mastering Your Marketing Funnel: Attract Leads, Build Trust & Make More Sales
Repurposing Content for SEO
Knowing how to repurpose content across platforms strategically is one of the most powerful tools in your marketing toolkit.
One blog post can become:
- 💬 A carousel
- 🎥 A Reel
- 🎧 A podcast episode
- 📧 An email
- 📌 A Pinterest pin
- 📺 A YouTube short
Each one searchable. Each one intentional.
This is something I teach every one of my clients so your content works harder, and lasts longer.
Ready to create content that gets found?
SEO doesn’t have to be complicated. But it does need to be intentional.
Inside the Thriving Biz Club (my monthly marketing membership) – I teach women to build a sustainable online biz – without the burnout. We focus on what actually moves the needle:
🎯 Clear Strategy – so you stop second-guessing yourself
📣 Smart Content Marketing – to grow your audience + make sales
📩 Email & Funnel Systems – that run in the background
⚙️ Simple Tech & Tools – that support your life, not drain it
👭 Real Support – no jargon, no judgement, no fluff
Want your content to be more than just a post? 👉 Learn more about the Thriving Biz Club here
Free resource – Digital marketing starter guide
This is your cut-through-the-noise, no-fluff roadmap to growing a biz that actually works online – on your terms, around your life. Whether you’re brand new to biz or feeling stuck in the “I should probably post something” cycle, this guide gives you clarity, focus and a solid starting point.
✅ Download your Digital Marketing Roadmap Guide here
About the Author
Wendy Griffith is a digital marketing strategist, consultant and biz coach who helps purpose-led women build sustainable online businesses – without burnout. She’s the founder of the Thriving Woman Project – who’s mission is to help women thrive in all areas of their life, health and biz. She is also the host of 5* rated podcast of the same name. Wendy is a passionate community builder and advocate for doing biz in a way that supports your life, not drains it.
Disclaimer
This blog is for educational and informational purposes only. Results depend on individual consistency, effort and business context. No guaranteed outcomes are promised.
